6 characteristics that good advertising design should possess. The following Good advertising design how is valuable below;
Ads should be easy to digest and understand.
We can all recall those ads that looked pretty but made us wonder what was promoting them. Finally, you may already be familiar with a company logo or name but not sure why you should care. Good ad design tells us what is being promoted and why we should care, without losing the aesthetics of the design. Hopefully, it can tell us something we didn't know before or show us something from a different angle. Good advertising tells us what to say. They help us create powerful messages.
Good advertising design is consistent
Have you ever looked at a photo and not been sure what you were seeing? Sometimes the photo itself is blurry, or more commonly, it lacks alignment. In this case, the photos have no unity or order. You may find yourself asking who or what is the subject of the image. Alignment helps to line up images. It lets the viewer know how they should interact with the image. For example, in the case of a series of images or clips, it lets the viewer know where to start and how to follow. This is the key to a useful design.
Good advertising design has repetition
When we think of advertising design, we think of the message repetition of a tagline, slogan, or logo, but it is much more than that. Repetition creates consistency. When you’re looking at a photo of your favorite photographer, you might immediately recognize it as their work because of its repetitive, unique elements. Reusing a specific color scheme, font, or layout helps create a style that is easily associated with the brand, so even if all obvious branding is removed, the audience still thinks of the company.
Good advertising design is comparative
The difference is the use of two opposing characteristics to direct the viewer's attention. To be effective, it has to be bold and obvious. This can be achieved through the use of color, shape, texture, and even timing. This element is especially important when communicating important concepts like consent. When delivering information, being able to distinguish one set of information from another is crucial. A good example is the emergency planning infographic posted on a train or bus. The comparison must be eye-catching and reflect important information so that the audience can quickly extract the information.
Good advertising design has layers
Hierarchy is a way of organizing a narrative in a way that is easily understood by the audience, moving important elements into their correct positions so that they are easily identifiable. Journal essays are a great example of the effective use of ranking. The typography editor takes care to ensure that every element of the page moves the story forward and makes important details stand out without obscuring other content.
Good advertising design has the balance
Good ad design utilizes symmetry, tension, and negativity (or white space) in composition to effectively create structure. These are invisible grids or blocks that the layout editor uses when designing print media. Balance creates order and harmony in composition.